Mobile TeleSystems (MTS) – Your Individual Optimal Tariff Plan
Launched in Russia in March 2009 across all usage, lifestyle and demographic segments, “Your individual optimal tariff plan”, from MTS, helps each customer build the tariff package that’s right for them. The service is available through multiple channels from internet to handset based interactive voice response and USSD commands. Various modules assist the customer in their decision – from the ability to dynamically compare packages to the personalized algorithm which offers the final package recommendation. The service is comprehensive, accessible and future-proof - ultimately, the service will provide a completely bespoke service package, including MTS as well as third party services.
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