CLANMO GmbH and OgilvyOne worldwide – The IKEA PS mobile interior planning tool
We helped IKEA customers who were interested in the IKEA PS design collection to overcome the purchase barrier by showing them how to use their mobile as a portable interior planning tool.Customers were able to download a mobile application by entering their mobile number into a web form on the IKEA website or send a free text message to receive a download link. Additionally Bluetooth pillars were put up in IKEA stores to download the application right there in the store. The customer now sees which piece of the IKEA PS collection fits his room best.
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